The Verge and others are reporting that Microsoft has dropped to Xbox One starting price to a new low: $299.
This comes on the heels of reports that Microsoft is planning multiple models for the Xbox: both a "slim" model, and a more powerful, possibly Oculus-compatible version.
I understand the price point: they're down in this generation's console war against Sony, and they want to move units.
Purely from an economic point of view, as an Xbox One owner, it really burns my biscuits that they're going to revise the hardware so soon into the console cycle.
But they've been signaling that change for a while. Head of Xbox Phil Spencer indicated as much back in March when he talked about his desire to see the traditional console cycle change:
One reason I've gravitated toward consoles is that they've typically been cheaper than building, upgrading, and maintaining a PC for gaming. Despite epic Steam sales driving down the cost of PC games compared to console games, the overall cost of ownership typically felt lower. Those days may be coming to a close.
(By the way, if you're looking to pick up an Xbox on the cheap, along with Gears of War, Rare Replay, and Ori & The Blind Forest for just $319: use this link.)